Case 2

Insurance market, Online concept

Development and realization of a very successful new online insurer.

Insurance market, Online concept

The challenge

Women are an important target group for financial services. Most financial services providers however hardly strike the right cord with this target group.

The solution

Thorough research among the target group (women) to establish deep consumer insights and co-create new insurance concept. Development of online concept, including target group specific proposition elements.
Realisation of online concept, including unique product proposition, sales and service processes, smart (online) marketing methods and PR, industry leading conversion rates and focus on customer satisfaction and loyalty.

The impact

Successful new market player introduced in the market, winning various consumer and industry awards and strongly growing market share.


Reinventing Financial Services

Financial Times Pearson, 2010-2011



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