Book presentation at leading Russian university

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19 December 2011:

Authors of RFS were invited to present the Russian edition of their bestselling management book at one of the world’s leading centers of education and scientific research in economics based in Moscow - National Research University “Higher School of Economics” (HSE). Within HSE exists International College of Economics and Finance (ICEF) that in academic cooperation with London School of Economics (LSE) prepares the future leaders of economics and finance.

The content of the presentation was of great interest to the ICEF students as the theme of “Reinventing Financial Services” relates to the future of financial service industry, which will be the working place of the current generation of students. The topic of “financial literacy” was of special interest as ICEF is considered to be an active center in promoting financial literacy in Russia.

To reflect the current situation of the degree of financial literacy in Russia, the new edition of RFS includes a contribution of Sergey Yakovlev (Director of ICEF), where he expresses his vision on this topic. Furthermore, Vasily Solodkov (Director of the Banking Institute at HSE) also participated in the Russian edition.

Reinventing Financial Services

Financial Times Pearson, 2010-2011

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