CRM & Lead Generation Strategy
For companies who see growth opportunities in obtaining better customer insights and by better targeting their products and services.
9senses supports in:
- Performing a quick scan of current CRM capabilities to identify gaps and improvement potential.
- Development of CRM departments - clear profiles and job descriptions of the CRM staff, training on the job and transfer of expert knowledge.
- Setting up of Lead Generators internally or externally
- Establishing optimal distribution of responsibilities between CRM, Marketing & Sales and other departments.
- Centralization of CRM-related processes in one department.
- Building Marketing Database/Datawarehouse.
Reinventing Financial Services
Financial Times Pearson, 2010-2011More