9Senses office, Paseo de Gracia, Barcelona
Strategy · Innovation · Customer Engagement · Digital Transformation

Helping businesses grow through customer-driven strategy and innovation

9Senses is an international consulting company with a proven track record in strategy, marketing and innovation across banking, insurance, insurtech, fintech, automotive, professional services and beyond.

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What we do

Services

Our clients want concrete results, not more paper. Good ideas are worth nothing without excellent execution. We make strategy happen.

Business Growth Strategy

Developing and implementing strategies that drive measurable commercial performance. From market analysis to execution — combining deep customer insights with pragmatic action plans.

International Market Entry

For companies who see growth opportunities in international markets. Market scans, proposition development and hands-on support in building distribution partners.

Innovation & New Business Propositions

Establishing areas of opportunity based on market, customer and business insights. Developing innovative propositions with a solid business case.

Sales Effectiveness & Performance

Boosting sales performance through better customer understanding, smarter processes and more effective commercial teams.

Digital Transformation

Helping organisations navigate digital change. From strategy to execution — leveraging state-of-the-art technologies to create better customer experiences and new business models.

Mergers & Acquisitions

Guiding companies through post-merger integration. Building one unified strategy, proposition and organisational structure — so the new entity is future-proof from day one.

Our passion is to develop and implement innovative, strategic and marketing solutions. We differentiate ourselves by our single point of departure: the customers of our client.

Deep customer and market insights enable us to establish a connection between a brand and its customers. Our clients are looking for inspiration and real results. Our focus is therefore not on delivering reports but on delivering market results for our clients.

Our approach combines a unique combination of analysis, creativity and pragmatism.

Built on real results

35+

Years of international business experience

43

Countries where we've delivered results

Thought leaders

Proven by keynotes and lectures worldwide as well as bestselling publications


Who we work for

Industries

We have worked for major companies in various industries around the globe. Our clients are multinational organisations and medium-sized companies, most with an international scope.

Banking
Insurance
Automotive
Telecom
FMCG
Sports
Utilities
Real estate
Fintech/Insurtech
Professional services
Start-ups
Not for profit

Publications

Articles & thought leadership

Published in leading newspapers, business magazines and journals across the globe.

'Six trends financial institutions should heed' — Asian Institute of Finance PDF
'Turning big data into better conversations' — Banking Technology, Sibos supplement PDF
'Keeping the wheels turning' — Credit Suisse 'One' PDF
'Mobile services to transform the financial industry' — E-Finance & Payments Law & Policy PDF
'Restore trust and become part of life' — Mobile Payments Guide 2012 PDF
'The true power of online banking' — BAI Banking Strategies PDF
'Repositioning the City' — Communicate Magazine PDF
'The true power of online' — EFMA Journal PDF
'Listen, discuss, change' — ING World PDF
'Trust requires transparency' — ING Shareholder PDF
'The key to change' — Globe PDF
'Marketing gets a completely new meaning' — EFMA Journal PDF
'Less is more. The future of finance is simply easy' PDF
'Impact of the Credit Crunch' — VODW white paper PDF
'Corporate Sustainability: Profit from good behaviour' — Time to Market PDF
'See results with cool brands' — Cool Brands PDF
'Customer centricity' — Banking Review PDF
'Sport Sponsorship 2.0: Unleashing the passion for sports to accelerate business growth' — VODW PDF
'Bedrijf heeft klantdata allang te pakken' — Het Financieele Dagblad, 2014 PDF
'Financiële dienstverlening anno 2014' — Telecommerce PDF
'Kijk verder dan de babyboomers' — The Asset PDF
'Moderne tijden, modern klantcontact' — Chief Information Officer PDF
'Power women' — MarketingTribune PDF
'Focus op customer experience' — AM Plus PDF
'Klanten moeten de vernieuwing wel zien' — Verzekerd! PDF
'Laat zien wat je waard bent' — Balans (Van Lanschot) PDF
'Big data. Grote hype?' — MarketingTribune PDF
'In vijf stappen de klant centraal' — Banking Review PDF
'Hoe je de klant centraal concreet maakt' — VODW white paper PDF
'Reis mee met de klant' — MarketingTribune PDF
'Luxe bankieren' — MarketingTribune PDF
'Netto Bankieren' — MarketingTribune PDF
'De klant centraal stellen. Hoe werkt dat?' — Banking Review PDF
'In hogere versnelling naar klantbelang' — Het Financieele Dagblad PDF
'Betalen doet pijn' — MarketingTribune PDF
'Van keurmerk naar klant centraal' — De Compliance Officer PDF
'Customer intelligence creëert meerwaarde' — The Asset PDF
'Hulp in de huishouding' — MarketingTribune PDF
'Eenvoud is het nieuwe toverwoord' — FD Intelligence PDF
'De echte kracht van online' — Banking Review PDF
'De renaissance van de financiële sector' — Bank & Effectenbedrijf PDF
'Jezelf opnieuw uitvinden' — Qblog Delta Lloyd Groep PDF
'Nieuwe opvattingen' — MarketingTribune PDF
'Het heft in handen' — MarketingTribune PDF
'De klant centraal, maar hoe dan?' — De Volkskrant PDF
'Maak klant tot kernactiviteit' — Het Financieele Dagblad PDF
'De vier groeikansen voor Nederlandse banken' — Management Team PDF
'Koets zonder paard' — MarketingTribune PDF
'Fondsmanagers weten niets van klanten' — Fondsnieuws PDF
'Ethiek is de sleutel' — MarketingTribune PDF
'Eenvoud herstelt vertrouwen' — MarketingTribune PDF
'Vertrouwen herstellen doe je zo' — Banking Review PDF
'Commissie Maas mist kans' — Time to Market PDF
'The day after' — MarketingTribune PDF
'Banken moeten terug naar basis' — De Telegraaf PDF
'Bankier heeft te weinig ingespeeld op trends' — De Volkskrant PDF
'Goede raad, tweede naam om op terug te vallen' — Het Financieele Dagblad PDF
'Bankklanten zijn op drift' — Het Financieele Dagblad PDF
'Internetgeneratie vecht autoriteit klassieke vermogensbeheerder aan' — Het Financieele Dagblad PDF
'Book review' — Tijdschrift voor Marketing PDF
'Boekrecensie Reinventing Financial Services' — Spelier (BE) PDF
'Boekrecensie Reinventing Financial Services' — MarketingFacts PDF
'Klant nog steeds niet centraal bij banken' — De Telegraaf PDF
'Adformatie' — Adformatie, augustus 2008 PDF
'Muchas entidades financieras sufren una crisis de identidad' — Expansión PDF
'Simplicidad, clave del futuro de los servicios financieros' — InformationWeek Mexico PDF
'Reinventando los servicios financieros' — BBVA Open Mind PDF
'Clientes vs entidades financieras' — Ideas que inspiran PDF
'Ante todo, los clientes' — El Mundo PDF
'La relación banca/cliente' — Borsadiner Professionales PDF
'Un cambio para siempre' — El Mundo PDF
'La ética del sector financiero' — El Mundo PDF
'Transparencia y sencillez para devolver la confianza' — El Mundo PDF
'Cómo recuperar la confianza en el sector financiero' — El Mundo PDF
'La bola de cristal financiera' — El País PDF
'El futuro va de ética' — Dinero PDF
'Dónde aprendió a estafar Jerome Kerviel' — El Mundo PDF
'Un sistema sense confiança' — El Periódico de Catalunya PDF
'Impacto de la crisis crediticia' — VODW white paper PDF
'Cómo recuperar la confianza en el sector financiero' — El Mundo (versión extendida) PDF
'Crisis financiera' — El Periódico PDF
'El Periódico' — site Catalán PDF
'El futuro va de ética' — Dinero (versión extendida) PDF
'Ideas de negocio' — site ES, 2008 PDF
'Detecta ideas innovadoras' — Emprendedores, 2008 PDF
'Innovación' — Emprendedores, 2007 PDF
'Damit alles rund läuft' — Credit Suisse 'One' PDF
'Berater müssen sich in einer neuen Welt zurechtfinden' — Das Investment PDF
'Finanzielle Beschlagenheit fängt mit Moneyville an' — Traders Journal PDF
'Yes we can' — Traders Journal PDF
'Was erwarten die Menschen von ihrem Finanzdienstleister' — Traders Journal PDF
'Gelingt der Neuanfang?' — Traders Journal PDF
'Wie sich die Finanzbranche neu erfindet' — Traders Journal (book review) PDF
'Die wahre Kraft von Online' — Bank-Archiv PDF
'Auswirkungen der Kreditkrise' — VODW white paper PDF
'Ethik: der Schlüssel zur Veränderung' — Versicherungswirtschaft PDF
'I big data migliorano la customer experience' — Bancaforte Italian PDF
'Rinnovarsi per restare vincenti' — Credit Suisse 'One' Italian PDF
'Reinventare i servizi finanziari' — Bancaforte Italian PDF
'Roulez jeunesse!' — Credit Suisse 'One' French PDF
'Prospects for banks 2013-2015' — Банковский ритейл Russian PDF
'Financial services reset' — Analytical Banking Journal Russian PDF
'The crisis of morale' — Arguments and Facts Russian PDF
'Focus and simplicity are keys to success' — Tinkoff Journal Russian PDF
'Banks disguised like supermarkets' — Rosbank Journal Russian PDF
'Voittajayritys valloittaa sydämet' — Finanssi & Vakuutu Finnish PDF
'Reinventar é simples' — Ideias Portuguese PDF
'Strategi-eksperter: Lyt til kunderne eller tab' — FinansWatch Danish PDF
'Reinventing Financial Services' — Hitelintézeti Szemle Hungarian PDF
'La banca ética no se involucra en complejos productos de derivados' — Diario Abierto Spanish PDF

Books

Bestselling books

Our thinking has been published internationally and translated into multiple languages.

International Bestseller

Reinventing Financial Services

What consumers expect from future banks and insurers. Published in 9 languages. Co-authored with Roger Peverelli.

Business Strategy

Reinventing Customer Engagement

The winning business model for future banks and insurers. Combining consumer insights with technology. Co-authored with Roger Peverelli.


Get in touch

Let's talk